IDC estimates that by 2023, the capacity of companies to bring their own digital innovations quickly to the market will be a core competitive requirement. As a result of Covid-19, this situation will come about even earlier as the current global catastrophe is making companies more aware of the importance of being able to independently and flexibly implement innovations and changes in their processes. Whether it is within the companies themselves, in contact with their customers, or in collaboration with suppliers and partners – the competitiveness and future viability of organizations will depend on their capacity to rapidly bring their own digital innovations to the market.
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