Omni-Channel Strategy at Kneipp

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haekchen  Empirical values for the trade and consumer goods industry

haekchen  Requirements for digitization in the retail sector
haekchen  Description of Kneipp’s Omni-Channel Strategy

In order to withstand the increasing pressure of digitization, the traditional company Kneipp relies on a comprehensive Omni-Channel strategy. The decisive factor here is to link the various sales channels centrally. The close integration of the flagship stores and the online shop is achieved using the Scheer PAS BRIDGE integration platform.


Read the case study now and learn how the Omni-Channel strategy worked.

Kneipp Case Study

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About Scheer PAS & BRIDGE

The Scheer Process Automation Suite (Scheer PAS) is the comprehensive platform that combines all important components for digitization.
You decide which digitization components and solutions you need to meet your business needs.
Our customers benefit from a very broad and fast scalability of the product suite, whether on-premise or in the cloud.

With the highly innovative middleware Scheer PAS BRIDGE (formerly E2E BRIDGE), we are one of the world’s leading quality providers in the area of
IT integration. For more than 20 years, BRIDGE has offered customers from more than 50 countries the full flexibility to comprehensively adapt their business models at any time. Thanks to the model-driven low-code approach, changes are made transparently, quickly and cost-efficiently within your existing business models IT infrastructure.

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About Kneipp

„Kneipp works naturally“ – The successful naturopathic studies by the health pioneer Sebastian Kneipp in 1891 laid the foundations for the creation and development of today’s Kneipp GmbH and the Kneipp® brand. Nowadays, based in Würzburg and as a company operating internationally, Kneipp exports sought-after personal hygiene and bath products as well as medicinal products and dietary supplements to many countries worldwide.