E-commerce integration is the process by which systems specialized in online commerce are implemented into the company’s own concepts and technical conditions. Such systems are, for example, merchandise management or shop software that can be integrated into the IT concept (system landscape) of an organization via various interfaces.
The necessary data and information can be collected, analysed and made available with the help of the associated software, whereby they can be individually adapted to the requirements placed on them. In order to achieve the best possible results, the individual systems must be optimally coordinated with each other. In this way, the system structure can quickly achieve reliable results and lead to sustainable success.
If you experience problems with adaptability, response times or transparency within your systems, the introduction of an integration platform is highly recommended.
Such difficulties could be as follows: As a trading company with several years of experience, you have involuntarily developed an individual IT structure in your company, consisting of various systems. Now, if you want to move to an Omni-Channel platform, you face several difficulties. Because integration platforms you’ve used up to now are not sufficiently suited to the new strategies, there are problems that disrupt your organization’s workflows. System connections can only be adapted with great effort or no longer, necessary standardizations in the ERP system are hardly available. Customer orders can no longer be verified, POS system data can no longer be retrieved and support tickets cannot be viewed either. Since transparency has so far played a subordinate role, problem analysis is made even more difficult. All in all, your systems and applications do not meet your new and individual business requirements.
You therefore need middleware, a state-of-the-art integration platform whose task is to link all integrated systems with each other, secure their communication with each other and act as a central data hub. The goal of middleware implementation is to ensure smooth processes and data transfer between all systems as well as a high degree of transparency.
Modern integration platforms have an enormous potential for optimization. In retail, they are now regarded as mandatory if you want to align your strategy with an Omni-Channel Retailing.
In the so-called integration layer, all data is bundled at one location and distributed from there to the various retrieving systems. In this way, online shop operators and retailers can monitor and control all system processes at any time. Whether supplier data, POS system data or complaint data, all information is immediately available. In addition, the systems are more transparent and less susceptible to errors. Another advantage is the unproblematic embedding of new systems, interfaces and processes. Thanks to e-commerce integration, even the most extensive projects can be implemented within just a few days and no longer require weeks of planning in advance.